tag:blogger.com,1999:blog-44963012918926274572024-02-20T23:05:13.929+00:00Janet HullPersonal thoughts on advertising and marketingJanet Hullhttp://www.blogger.com/profile/02884864372277059558noreply@blogger.comBlogger254125tag:blogger.com,1999:blog-4496301291892627457.post-67212676125217527722014-01-20T10:42:00.003+00:002014-01-20T10:42:39.314+00:00UK Creative IndustriesWe launched our new site for the UK Creative Industries last week:<br />
<br />
<a href="http://www.thecreativeindustries.co.uk/" target="_blank" title="This is a Blogger link from Janet Hull. Click here to go to thecreativeindustries site in a new window">www.thecreativeindustries.co.uk</a>.<br />
<br />
Read about our 'year of creativity' in
<a href="http://www.marketingmagazine.co.uk/article/1227596/creative-industries-unite-behind-year-creativity" target="_blank" title="This is a Blogger link from Janet Hull. Click here to go to the Marketing site in a new window">Marketing</a>Janet Hullhttp://www.blogger.com/profile/02884864372277059558noreply@blogger.com0tag:blogger.com,1999:blog-4496301291892627457.post-40873718577497391502013-09-20T11:53:00.001+01:002013-09-20T11:53:39.504+01:00IPA AdaptathonJoin Ian Priest, IPA President, at the launch of a new Adaptathon™ series designed to hack the future of client agency relationships.<br />
<br />
This is a collaborative venture, with ISBA and The Marketing Society and intermediaries, designed to give voice to client and agency concerns, and develop an action plan for collective adaptation and change.<br />
<br />
The Alliances event on 3rd October kick starts the programme and sets the agenda.<br />
<br />
You can find out more and <a href="http://www.ipa.co.uk/events/alliances-adaptathon" target="_blank" title="This is a Blogger link from Janet Hull. Click here to go to the IPA site in a new window">book your place</a> here.Janet Hullhttp://www.blogger.com/profile/02884864372277059558noreply@blogger.com0tag:blogger.com,1999:blog-4496301291892627457.post-69182848467589277822013-06-19T10:36:00.000+01:002013-06-19T10:36:01.848+01:00Don't miss Ian Priest and Jonathan MildenhallIf you're in Cannes, head to La Croisette, 9.30am Thursday morning, 20th June, when IPA President Ian Priest reveals his agenda with Client Champions Jonathan Mildenhall and Steve Kranakis.<br />
<br />
Contact <a href="mailto:Kathryn@ipa.co.uk">Kathryn@ipa.co.uk</a>.Janet Hullhttp://www.blogger.com/profile/02884864372277059558noreply@blogger.com0tag:blogger.com,1999:blog-4496301291892627457.post-2464119712380940572013-06-13T10:23:00.001+01:002013-06-13T10:23:48.032+01:00The Long and the Short of ItOut now! The new thought leadership paper from the IPA Databank.<br />
<br />
Get your copy from the <a href="http://www.ipa.co.uk/news/how-to-invest-in-advertising#.UbmPA6VwZD8" target="_blank" title="This is a Blogger link from Janet Hull. Click here to go to the IPA site in a new window">IPA site</a>Janet Hullhttp://www.blogger.com/profile/02884864372277059558noreply@blogger.com0tag:blogger.com,1999:blog-4496301291892627457.post-70146643900324990392013-05-16T11:24:00.000+01:002013-05-16T11:24:01.648+01:00Feminine values<iframe align="left" frameborder="0" marginheight="0" marginwidth="0" scrolling="no" src="http://rcm-uk.amazon.co.uk/e/cm?t=fencreative-21&o=2&p=8&l=as1&asins=111845295X&ref=tf_til&fc1=000000&IS2=1&lt1=_blank&m=amazon&lc1=0000FF&bc1=000000&bg1=FFFFFF&f=ifr" style="height: 240px; width: 120px;" target="_blank" title="This is a Blogger link from Janet Hull. Click here to go to the amazon site in a new window"></iframe>Apparently, they're the 'operating system of the 21st century'. <br />
<br />
So says John Gerzema in his new 'must-buy' book The Athena Doctrine: How Women (And The Men Who Think Like Them) Will Rule The Future.Janet Hullhttp://www.blogger.com/profile/02884864372277059558noreply@blogger.com0tag:blogger.com,1999:blog-4496301291892627457.post-86470185206047889892013-05-14T16:19:00.000+01:002013-05-14T16:19:20.483+01:00 Coming to your screen<span style="background-color: rgba(255, 255, 255, 0);"><br />New to Google's YouTube, a subscription service to as many as 50 channels, enabling</span><span style="background-color: rgba(255, 255, 255, 0);"> new content, such as TV shows and films. </span><br />
<span style="background-color: rgba(255, 255, 255, 0);"><br /></span>
<span style="background-color: rgba(255, 255, 255, 0);">According to Google Chair Eric Schmidt, the average Brit now spends 20 minutes a day on YouTube.</span><br />
<span style="background-color: rgba(255, 255, 255, 0);"><br />Meanwhile, Facebook launches video advertising in its newsfeed in July.</span>Janet Hullhttp://www.blogger.com/profile/02884864372277059558noreply@blogger.com0tag:blogger.com,1999:blog-4496301291892627457.post-12552482708934221182013-05-13T09:11:00.000+01:002013-05-13T09:11:07.603+01:00 The new Joanna Shields<span style="background-color: rgba(255, 255, 255, 0);">We wish former IPA President Nicola Mendelsohn well as she steps into the VP EMEA role at Facebook!</span>Janet Hullhttp://www.blogger.com/profile/02884864372277059558noreply@blogger.com0tag:blogger.com,1999:blog-4496301291892627457.post-28718736907102391832013-05-10T09:25:00.000+01:002013-05-10T09:25:37.457+01:00Advertising spend roars back<span style="background-color: rgba(255, 255, 255, 0);"><br />So says City AM today, Friday, reporting on the Advertising Association's latest figures.</span><br />
<span style="background-color: rgba(255, 255, 255, 0);"><br />Paid-for display advertising investment topped £ 17.2bn by the end of 2012, a 2.3% rise on the 2011 figure.</span><br />
<span style="background-color: rgba(255, 255, 255, 0);"><br />Now it's expected to overtake 2007's record high of £ 17.4bn this year!</span>Janet Hullhttp://www.blogger.com/profile/02884864372277059558noreply@blogger.com0tag:blogger.com,1999:blog-4496301291892627457.post-63480568698653392952013-05-10T07:58:00.002+01:002013-05-10T07:58:54.642+01:00Happy Centenary!<span style="background-color: rgba(255, 255, 255, 0);"><br />NABS, you're amazing. Thank you for supporting the industry. Over £1 million richer after last night's Big Bash! Congratulations!</span>Janet Hullhttp://www.blogger.com/profile/02884864372277059558noreply@blogger.com0tag:blogger.com,1999:blog-4496301291892627457.post-45062955092517833492013-05-08T16:39:00.000+01:002013-05-08T16:39:12.658+01:00Happy 10th Birthday, LinkedIn<br style="-webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-size-adjust: none; font-stretch: normal; font: 13px/normal arial, sans-serif; letter-spacing: normal; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;" /><span style="-webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; background-color: white; color: #222222; display: inline !important; float: none; font-size-adjust: none; font-stretch: normal; font: 13px/normal arial, sans-serif; letter-spacing: normal; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">1117 connections and counting!</span>Janet Hullhttp://www.blogger.com/profile/02884864372277059558noreply@blogger.com0tag:blogger.com,1999:blog-4496301291892627457.post-77477405471940167292013-05-07T17:48:00.003+01:002013-05-07T17:48:58.839+01:00Tragedy<br style="-webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-size-adjust: none; font-stretch: normal; font: 13px/normal arial, sans-serif; letter-spacing: normal; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;" /><span style="-webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; background-color: white; color: #222222; display: inline !important; float: none; font-size-adjust: none; font-stretch: normal; font: 13px/normal arial, sans-serif; letter-spacing: normal; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">Farewell, Nick Milligan, the epitome of the best of media admen.</span><br style="-webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-size-adjust: none; font-stretch: normal; font: 13px/normal arial, sans-serif; letter-spacing: normal; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;" /><span style="-webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; background-color: white; color: #222222; display: inline !important; float: none; font-size-adjust: none; font-stretch: normal; font: 13px/normal arial, sans-serif; letter-spacing: normal; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">Our thoughts are with the family.</span>Janet Hullhttp://www.blogger.com/profile/02884864372277059558noreply@blogger.com0tag:blogger.com,1999:blog-4496301291892627457.post-88093472155137044762013-05-03T08:15:00.000+01:002013-05-03T08:15:24.611+01:00Congratulations to Natalie Coleman!<span style="background-color: rgba(255, 255, 255, 0);"><br />Co-founder of London club night Mooch, Natalie Coleman, wins Masterchef 2013, proving yet again that fortune favours the brave!</span>Janet Hullhttp://www.blogger.com/profile/02884864372277059558noreply@blogger.com0tag:blogger.com,1999:blog-4496301291892627457.post-79579825596552700212013-04-29T15:36:00.000+01:002013-04-29T15:36:01.430+01:00A Manifesto for the Creative Economy<br />
Download this excellent new report from <a href="http://www.nesta.org.uk/home1/assets/features/a_manifesto_for_the_creative_economy" target="_blank" title="This is a Blogger link from Janet Hull. Click here to go to the NESTA site in a new window">NESTA</a> here:Janet Hullhttp://www.blogger.com/profile/02884864372277059558noreply@blogger.com0tag:blogger.com,1999:blog-4496301291892627457.post-76565011691274080972013-04-29T10:25:00.000+01:002013-04-29T10:52:50.476+01:00Strong UK performance lifts WPPFirst quarter revenues up 2.1% on the same period last year, with a strong performance in the UK and Latin America offsetting weak growth in Europe and North America.<br />
<br />
(City AM)<br />
<br />
Also read about WPP's new venture capital approach to <a href="http://www.warc.com/LatestNews/News/EmailNews.news?ID=31327&Origin=WARCNewsEmail" target="_blank" title="This is a Blogger link from Janet Hull. Click here to go to the warc site in a new window"> digital</a><br />
<br />
(warc)Janet Hullhttp://www.blogger.com/profile/02884864372277059558noreply@blogger.com0tag:blogger.com,1999:blog-4496301291892627457.post-89999894367122316082013-04-19T08:36:00.002+01:002013-04-19T08:36:42.576+01:00A big welcome to Ian Priest<span style="background-color: rgba(255, 255, 255, 0);"><br /><br />Following his inaugural speech at the <a href="http://www.ipa.co.uk/" target="_blank" title="this is a Blogger link from Janet Hull. Click here to go to the IPA site in a new window">IPA</a> members' lunch on Wednesday, Ian Priest enjoyed his first full day as IPA President. Check out the full page feature in Campaign.</span>Janet Hullhttp://www.blogger.com/profile/02884864372277059558noreply@blogger.com0tag:blogger.com,1999:blog-4496301291892627457.post-16683402602033464212013-03-22T17:26:00.001+00:002013-03-22T17:26:49.019+00:00Congratulations to Matt Scheckner!<span style="-webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; background-color: white; color: #222222; display: inline !important; float: none; font-size-adjust: none; font-stretch: normal; font: 13px/normal arial, sans-serif; letter-spacing: normal; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">For a fantastic first <a href="http://advertisingweek.eu/" target="_blank" title="This is a Blogger link from Janet Hull. Click here to go to the European Advertising Week in a new window">Advertising Week Europe</a> in London.</span><br />
<span style="-webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; background-color: white; color: #222222; display: inline !important; float: none; font-size-adjust: none; font-stretch: normal; font: 13px/normal arial, sans-serif; letter-spacing: normal; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><br />We look forward to welcoming you back next year.</span>Janet Hullhttp://www.blogger.com/profile/02884864372277059558noreply@blogger.com0tag:blogger.com,1999:blog-4496301291892627457.post-20894686289843165572013-03-13T10:00:00.002+00:002013-03-13T10:00:38.235+00:00What's the masculine for 'bra-burner'?<br />
'Pant-pyromaniac', says <a href="http://www.blogger.com/What's%20the%20masculine%20for%20'bra-burner'?" target="_blank" title="This is a Blogger link from Janet Hull. Click here to go to the Evening Standard in a new window">Rosamund Urwin</a>, and Mike Buchanan of Justice for Men & Boys fits the 'brief'!Janet Hullhttp://www.blogger.com/profile/02884864372277059558noreply@blogger.com0tag:blogger.com,1999:blog-4496301291892627457.post-79267175491299718552013-03-12T10:07:00.000+00:002013-03-12T10:07:59.036+00:00Scotland's junior men's curling team bring home gold.On BA flight to Edinburgh, celebrating Scotland's success in <a href="http://www.heraldscotland.com/sport/other-sports/curling-scots-men-win-right-colour-of-medal-but-women-land-silver.20466812" target="_blank" title="This is a Blogger link from Janet Hull. Click here to go to the heraldscotland site in a new window">Russia!</a>
Janet Hullhttp://www.blogger.com/profile/02884864372277059558noreply@blogger.com0tag:blogger.com,1999:blog-4496301291892627457.post-89279094269633160672013-03-12T09:50:00.000+00:002013-03-12T09:50:05.482+00:00Pick up Metro today!<br />
..to find out more about <a href="http://www.ipa.co.uk/news/apprenticeship-applications-open-for-creative-pioneers-challenge" target="_blank" title="This is a Blogger link from Janet Hull. Click here to go to the IPA site in a new window">Creative Pioneers Apprenticeship</a> opportunities in 2013.Janet Hullhttp://www.blogger.com/profile/02884864372277059558noreply@blogger.com0tag:blogger.com,1999:blog-4496301291892627457.post-69384469664194907222013-03-11T12:24:00.002+00:002013-03-11T12:24:29.383+00:00Credit where credit is due<br />
Hurrah! 'Snowman helps John Lewis profits snowball' says James Thompson in the <a href="http://www.standard.co.uk/business/business-news/snowman-helps-john-lewis-profits-snowball-as-staff-get-17-bonus-8523756.html?origin=internalSearch" target="_blank" title="This is a Blogger link from Janet Hull. Click here to go to the Evening Standard site in a new window">Evening Standard</a> (7 March).<br />
<br />
You can access advertising, media and marketing effectiveness case studies featuring John Lewis and other retailers using the IPA's free search tool: <a href="http://www.ipa.co.uk/ease" target="_blank" title="This is a Blogger link from Janet Hull. Click here to go to the IPA site in a new window">EASE</a>Janet Hullhttp://www.blogger.com/profile/02884864372277059558noreply@blogger.com0tag:blogger.com,1999:blog-4496301291892627457.post-32698126399725993222013-03-08T08:22:00.000+00:002013-03-08T08:22:23.180+00:00Congratulations, Carolyn McCall!For taking Easyjet into the FTSE 100 on International Women's Day!<br />
<span style="background-color: rgba(255, 255, 255, 0);"><br /></span>Janet Hullhttp://www.blogger.com/profile/02884864372277059558noreply@blogger.com0tag:blogger.com,1999:blog-4496301291892627457.post-48506550907416238072013-03-05T09:24:00.002+00:002013-03-05T09:25:16.337+00:00Warren Buffett on Heinz"If you own great brands and you take care of them, they're terrific assets."<br />
<br />
(<a href="http://www.cityam.com/article/buffett-says-berkshire-hunt-more-heinz-deals" target="_blank" title="This is a Blogger link from Janet Hull. Click here to go to the City A.M. site in a new window">City A.M.</a> this morning)Janet Hullhttp://www.blogger.com/profile/02884864372277059558noreply@blogger.com0tag:blogger.com,1999:blog-4496301291892627457.post-35475106632495049862013-02-28T09:00:00.002+00:002013-02-28T09:00:30.163+00:00Creative Pioneers 2013<br />
A big thank you to the 700 plus candidates who have put themselves forward for <a href="http://www.creativepioneers.co.uk/Home" target="_blank" title="This is a Blogger link from Janet Hull. Click here to go to the Creative Pioneers site in a new window">paid internships</a>.Janet Hullhttp://www.blogger.com/profile/02884864372277059558noreply@blogger.com0tag:blogger.com,1999:blog-4496301291892627457.post-40796238852120238842013-02-27T17:00:00.002+00:002013-02-27T17:00:52.095+00:00Discover BrazilCheck out <a href="http://www.ipa.co.uk/brazil" target="_blank" title="This is a Blogger link from Janet Hull.. Click here to go to the IPA site in a new window">www.ipa.co.uk/brazil</a> for the full story.Janet Hullhttp://www.blogger.com/profile/02884864372277059558noreply@blogger.com0tag:blogger.com,1999:blog-4496301291892627457.post-58845209162785533452013-02-14T08:46:00.001+00:002013-02-14T08:46:27.292+00:00Welcome to The Bakery!<span style="-webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; background-color: white; color: #222222; display: inline !important; float: none; font-size-adjust: none; font-stretch: normal; font: 13px/normal arial, sans-serif; letter-spacing: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;">Check out this new <a href="http://www.ipa.co.uk/news/big-brands-form-new-innovation-hub" target="_new" title="This is a Blogger link from Janet Hull. Click here to go to the IPA site in a new window">IPA</a> supported new vertical creative tech accelerator for the advertising and marketing communications industry which launches today in London's Tech City</span>Janet Hullhttp://www.blogger.com/profile/02884864372277059558noreply@blogger.com0