The inception of vuvuzelas

Following my post on Google's Zeitgeist report, I was interested to read the Netimperative piece on top tweets of 2010.

Even talking about 'top tweets' is itself a 'breaking phrase' or 'trending topic' as it would have been meaningless just a relatively short time ago. While the Gulf Oil spill dominates Twitter's charts, who would have thought that a word in common use such as 'inception' could take on an entirely new life becaue of the film. Great film though and loved the ending which, unsurprisingly, I didn't see coming!

Vuvuzela is, on the other hand, a word I'd never heard of until this summer's FIFA World Cup in South Africa. Couldn't even have guessed at the meaning of it, though the idea of it is permanently planted in my mind now. Probably could have guessed at England's underwhelming performance; a familiar nightmare squashing marketing dreams.