Good ads work!

A positive start to the New Year with the Evening Standard's report on John Lewis December sales (4 Jan Page 2).

"Retail experts said the fantastic success of the ad, called The Long Wait, contributed to John Lewis's remarkable sales figures which dramatically bucked the depressed trend elsewhere on the High Street."

"The TV mini-saga had 'struck a chord' with consumers."

Should we be surprised? Congratulations to IPA member agency Adam & Eve! (didn't the lead team there also reinvent M&S?)

Check out the IPA's Advertising Effectiveness Search Engine (EASE) to search our huge collection of effectiveness case studies online. It's very quick and, like John Lewis, you won't have to wait long to read about the value of advertising.