Happiness is a UPMS

"Adapt your techniques to an idea, not an idea to your techniques."

So said Bill Bernbach, according to Happiness Co-Founder Karen Corrigan who took to the Click! conference stage last Thursday. She cautioned against agencies defining who they are and what they do."Successful agencies of the future do it all, fuse it all." The only way to survive, in Karen's view is to be a UPMS. (If you don't know what it stands for it's an Undefined Perpetually Mutating Specimen.)

Sounds about right! Everyone at Happiness is!