Friday, 31 December 2010

Social media rules

According to WARC the top search phrase on its site in 2010 was 'social media.' Facebook was also the leading brand being searched for (sought after?) on the WARC site, confirming users' thirst for more content and comment in the social media area. Feels almost omnipresent now doesn't it? 'Press Button B' could almost only have happened in an episode of Dr Who it seems.

On the IPA site, of the top six successful search terms used on the site, 'behavioural economics', 'case studies' and 'databank' were all in the top six. This reflects also the desire of users to understand better the decision-making processes that result in hugely effective advertising and marketing case studies, published for us by WARC. Unsurprisingly the IPA databank of case studies increasingly demonstrates the role played by social media in advertising effectiveness.

Refreshingly, cider was the product category most frequently searched on WARC in 2010. Love pear cider and love seeing brand entries for Copperhead, Strongbow and Magners all being submitted as case studies to the annual IPA Effectiveness Awards competitions: over 1400 case studies are available for download from the IPA databank. Cheers

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