Wednesday, 6 April 2011

Let's stay in for a Chinese

WARC News are reporting this morning on the improving quality of goods and services from Chinese brands.

It goes on to highlight the pressure being put on 'foreign brands' in China, helped by the country's perceived success in hosting global events such as the 2008 Beijing Olympics and the Shanghai Expo of 2010, encouraging higher-income consumers to "buy China".

I wrote about this in a previous post and thought then: what an interesting reverse development: global events leading to local brand growth, but then local brands becoming the new global brands?

Certainly a challenge for IPA agencies and our trade mission to Beijing in October.

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