A farewell to Rory
It was a sad moment last Thursday when Rory Sutherland chaired the last IPA Council meeting of his Presidency. But it didn't take long for the event to swing into party mode, with mojitos and champagne, to celebrate his many achievements.
Rory wouldn't be Rory without leaving a strong legacy; a third IPA BE publication - " Let's get practical" - featuring case examples from 13 agencies, and the announcement of a strategic partnership between the IPA and Warwick Business School.
Dean and Professor Mark Taylor and Prof Nick Chater were present to endorse his plan and flesh out the detail: a FastTrack exec programme in BE for agencies and their clients; a BE Incubator for lab trials; and a BE FastStream for WBS students with agencies.
Rory wouldn't be Rory without leaving a strong legacy; a third IPA BE publication - " Let's get practical" - featuring case examples from 13 agencies, and the announcement of a strategic partnership between the IPA and Warwick Business School.
Dean and Professor Mark Taylor and Prof Nick Chater were present to endorse his plan and flesh out the detail: a FastTrack exec programme in BE for agencies and their clients; a BE Incubator for lab trials; and a BE FastStream for WBS students with agencies.
Labels: BE, behavioural economics, ipa, Janet Hull, Rory Sutherland, Warwick Business School, WBS
posted by Janet Hull at
13:10
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