Wednesday, 16 March 2011

China second in the future, but Japan first in the here and now

Not sure if you saw the piece in WARC News today or WPP media coverage last week, but GroupM, the media arm of WPP Group, is forecasting that China could become the world's second largest advertising market in 2011.

Japan currently holds second spot, behind the US, but the tragic events in Japan are already having major repercssions in the financial markets and decline in revenue growth is almost certain.

In leapfrogging Japan, GroupM is predicting a 10% increase in Chinese advertising expenditure in 2011 after reaching $45bn (€32.4bn; £28.1bn) at the close of 2010.

China might soon be second in adspend terms, but clearly our combined skills and resources should be targeted at helping Japan first - in any way we can. What a great advertisement for global co-operation that would be?

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