Globally sociable

I was reading a piece in WARC News this morning about the world's top brands now using at least one social media channel as a key part of their marketing portfolios.

Burson-Marsteller have updated a study on the Fortune Global 100 brands' use of microblogs such as Twitter, social networks including Facebook and video-sharing platforms like YouTube and corporate blogs - which showed the slowest rates of growth of all of the social media channels covered.

Overall, 84% of the companies surveyed now use at least one of these channels, which is up 5% year-on-year. The equivalent figure in Asia was up 17% but no significant movement up or down in Europe. That's not so surprising given European brands' early adoption of social media marketing and brands such as China Mobile tweeting to catch up!