IPA Census defies expectations

At a joint IPA / Work Foundation event on 'The future of the creative industries', held 14th December last year, Martin Smith of Ingenious Media, financiers to the creative industries, commented that he would expect to see that there had been significant job losses in IPA member agencies in 2010. So it's good to see that we can challenge his assumption with our latest industry statistics, out last week.

The reality is that the total number of employees in IPA member agencies has rise by 1.1% in 2010 to 18,843, reversing the downward trend of 2009. In addition, the number of temps and freelancers has doubled, from 886 to 1,702. Equally positive is the growth in the diversity of the industry's employee base; with 10% now from a non-white background.