Monday, 14 March 2011

Smartphones 4 u?

I was reading a piece in WARC News this morning about the growth of the smartphone market in the Asia Pacific region.

It has been estimated that smartphones will represent 60% of the market by 2015, compared to just 20% in 2010. Growth in Chnia is especially pronounced. Accenture recently suggested that 53% of Chinese citizens living in urban areas already own a smartphone and 38% of those surveyed by Accenture intending to buy one in the next 12 months.

Coincidentally I also came across a statistic in the April edition of .Net that the number of daily views on YouTube via mobile devices is around 200 million. three times greater than at this point last year and largely driven by sales of smartphones.

Looks like it's a smart thing to be upwardly mobile.

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