Friday, 27 May 2011

The sad tale of Cadbury's (continued)...

You could have predicted it. The huffing and puffing about 'contempt of parliament' by the business select committee whose invitation to appear has been turned down yet again by Irene Rosenfeld, chief executive of Kraft.

Now there's a real risk that Kraft will transfer more of Cadbury's marketing and brand management to Zurich, Switzerland. Isn't that the home of Nestle?

See my previous post on this from March 2011

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