IPA launches International Brand Incubator(TM)

Just touched down from an exciting week in Beijing and Shenyang, promoting the IPA's latest R&D service to Chinese companies seeking to internationalise their brands outside of Asia.

The mission was much enhanced by the company of Nicola Mendelsohn (Karmarama), Stephen Maher (MBA), Bruce Hutton (Bray Leino), Alice Huntley (RKCR/Y&R), Jackie Stevenson (The Brooklyn Brothers) and Jeremy Rainbird (Addiction Worldwide) and their colleagues.