Monday, 5 September 2011

The war for talent

Google's Exec Chairman Eric Schmidt caused quite a stir at this year's James MacTaggart lecture in Edinburgh.

In the past 100 years, the UK 'has stopped nurturing its polymaths', he claimed. 'You're either a 'luvvy' or a 'boffin'.'

It's clear from the IPA's research among its member agencies that developers who can combine computing skills with creativity are in high demand and short supply.

That's why, this Thursday, 8th September, IPA President Nicola Mendelsohn is launching a Creative Pioneers event, at Ravensbourne's media academy, to announce 10 new programmes the industry is undertaking to bridge the talent gap and keep the industry globally competitive.

Watch this space!

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