Beyond Advertising

A couple of interesting examples came to light in my weekend reading:

- At the Goodwood Revival this year, Johnnie Walker will be offering fans the opportunity to step inside the circuit and learn more about Rob Walker Racing, founded in 1953 by the erstwhile heir to the Johnnie Walker fortune. Check out facebook.com/johnniewalkergb.

- On Bournemouth beach last week, Lynx erected a six-metre shower contraption to set a new world record for the number of people in a mass shower! 152 in all, including "a bevy of bikini-clad beach babes".

- Honda are taking advertorial features showcasing inspiring people who are making dreams come true - to fit with their 'power of dreams' theme. Check out dreamfactoryuk.com.