"Collideorscaping"

Is it a verb? Is it a noun? I'm not sure... But according to Dr Andrew Cooper, Academic Director, University of Salford, it's what's needed to create the next generation of talent.

It describes the 'managed interactions' and 'unmanaged interventions' from which creativity flows. The skills blend creative businesses need for the future will rely upon 'disciplinary collisions and collusions'.

Look no further than the new Salford Uni at Manchester's MediaCity ; 200 staff and 1500 students in creative media and technology across 40 plus programmes.