Friday, 17 June 2011

Creativity and effectiveness

If you haven't seen it already, check out Campaign Close-Up, page 14, this week.

It features more ground breaking work from the IPA looking at the correlation between creativity and effectiveness based on data from The Gunn Report and the IPA Databank.

It shows that the efficiency of highly creative campaigns is growing. The more creative you are the more you get for your money.

Read the full report here.

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