Welcome to The Bakery!

Check out this new IPA supported new vertical creative tech accelerator for the advertising and marketing communications industry which launches today in London's Tech City

Is it just me?

Or is the quality of creative copy and execution on the mend? A good showing recently, on my viewing list, at least.

Creativity and effectiveness

If you haven't seen it already, check out Campaign Close-Up, page 14, this week.

It features more ground breaking work from the IPA looking at the correlation between creativity and effectiveness based on data from The Gunn Report and the IPA Databank.

It shows that the efficiency of highly creative campaigns is growing. The more creative you are the more you get for your money.

Read the full report here.