Wednesday 29 February 2012

Landscape painting reinvented!

It's not often you hear a marketing term used to described fine art, but this is how Simon Wilson put it when he spoke to an RSA crowd at the David Hockney Royal Academy Private View last Friday.

The new Van Gogh. i-Pad art taken to a new level. The scale is truly wonderful. I love it all, but particularly Yosemite.

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Tuesday 28 February 2012

Why are the WWF funding an anti-advertising lobby?

I won't be donating to WWF any more. I thought they were a conservation body, with animal welfare at their heart.

But now I see they are funding think tanks like PIRC to attack the advertising sector, with a new report entitled

"Think of me as evil? Opening the ethical debates in advertising".

Why?

As many leading charities will testify, the public awareness and emotional appeal of advertising and marketing communications are essential to their fundraising activities and yield fantastic results.

Why bite the hand that feeds you?

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Friday 10 February 2012

IPA launches first ever grad recruitment fair

98 final years students from 57 unis will brave the snow today to meet with 15 agency chiefs and recruitment teams at the IPA's Belgrave Square.

A great cultural mix of 1/3 afro-caribbean, 1/3 asian, 1/3 white caucasian. Selected through SEO London and the IPA Talent Pool. They'll participate in talks, one to one meetings and a group challenge.

The good news is that grad intake was up 19.3% last year, and aims to soar even higher this year.

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Monday 6 February 2012

A kickstart to NAS

Off to C4 at 11.30 today to join Vince Cable's launch of National Apprenticeship Week.

With McCann Manchester and MPG Media Contacts.

Both IPA stars in providing apprenticeships.

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