Smallbone of Devizes goes global!
Rescued from receivers only two years ago, looks like entrepreneur Leo Caplan, has turned things round for this local Wiltshire business.
I see reported, in last weekend's Sunday Times, that he's planning a store opening in Shanghai, hot on the heels of success in Russia, and aims to attract the affluent Chinese consumer. Apparently the brand has long been popular with the likes of Liz Hurley, Davina McCall, Oprah Winfrey and Dustin Hoffman.
It will be interesting to see which Shanghai celebrities choose Smallbone fittings to house their Aga! The latter also ventured into China recently.
Good for export, and good for the UK balance of payments, if they work.
I see reported, in last weekend's Sunday Times, that he's planning a store opening in Shanghai, hot on the heels of success in Russia, and aims to attract the affluent Chinese consumer. Apparently the brand has long been popular with the likes of Liz Hurley, Davina McCall, Oprah Winfrey and Dustin Hoffman.
It will be interesting to see which Shanghai celebrities choose Smallbone fittings to house their Aga! The latter also ventured into China recently.
Good for export, and good for the UK balance of payments, if they work.
Labels: China, global marketing, Janet Hull, Leo Caplan, Shanghai, Smallbone
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