Friday, 22 October 2010

China: yes they can

I was reading an article in Advertising Age yesterday - "Oh, to Be a Millennial in China" - and it struck a real chord with me.

The can-do confidence of China's urban young people is palpable. They
talk in terms of 'when' not 'if', and their aspirations have no bounds.
Their first car is a 4 x 4 not a Fiat 500. They wear designer clothes
from day 1. And they're highly mobile. Because China is a land of
opportunity, rather than stick around in one place and get bored,
they'll move on; change career, change City, change country, if it

That was certainly the IPA's experience on our visit to Shanghai with
IPA members as participants in the UK Expo programme earlier this year.

Definitely a force to be reckoned with; eager to assimilate new
knowledge and exceed it.

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