When is £3000 not £3000?
Ask Rory Sutherland. What's more motivating? £ 3,000 off a new car or £3,000 for your old car?
In economic terms they're the same. In behavioural economic terms they're worlds apart.
Check out the IPA's Behavioural Economics pages for more information.
In economic terms they're the same. In behavioural economic terms they're worlds apart.
Check out the IPA's Behavioural Economics pages for more information.
Labels: BE, behavioural economics, ipa, Rory Sutherland
posted by Janet Hull at
15:52
0 Comments:
Post a Comment
Subscribe to Post Comments [Atom]
<< Home