Tuesday, 12 October 2010

Gap plugs the gap

This is an image of the GAP logo
I was reading a piece from Advertising Age earlier today about the proposed new GAP logo.

It seems that Marka Hansen, Gap North America president, has acknowledged that the proposed switch was a mistake.

The real story behind the logo - created by New York agency Laird & Partners - is that "given the passionate outpouring from customers that followed, we've decided to engage in the dialogue, take their feedback on board and work together as we move ahead and evolve to the next phase of Gap." In other words, they havelistened to the negative feedback from designers, bloggers and ordinary consumers among their 720,000 Facebook fans, They were allegedly already planning a crowdsourcing project to assess perception of the new logo. Of course, social media provides informal crowdsourcing on tap and actually may have saved Gap not only the cost of setting up such a project formally but making any logo changes at this stage.

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