Friday, 1 October 2010

McCann's Olympics approach wins it for me

You can't fault McCann's emotive approach to the 2012 Olympics.

Those short films of the British Olympic win and the Olympic Torch Journey really pull on the heart strings. Eddie Izzard's explanation of what it's like to be a volunteer's a nice antidote though.

Hope my 'nudge' worked and my son's signed up now.

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