Thursday, 7 October 2010

IPA Behavioural Economics summit

What do Camelot, P&G, Mini, Halifax, Sainsbury's, Birmingham Airport, EDF, Birds Eye, Aviva, VW, BT, Unilever, COI and Lloyds have in common?
They were all involved in IPA President Rory Sutherland's Behavioural Economics summit at Millbank Tower's Altitude on the evening of the 5th October.

We chose to call it a summit for two reasons: i) the spectacular 29th floor 360 degree views of London, obviously; ii)it was truly "a meeting of high-level leaders, called to shape a programme of action" - to work together with their roster agencies to take a 360 degree view of their business.

You can find details of our Behavioural Economics (BE) initiative on the main IPA site at

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