Saturday 30 October 2010

Hola! Que tal!

If you're a marketer in the US market, you're going to need to brush up your Spanish.

According to Univision - the number 1 Spanish website in the US, the Hispanic population is growing at the rate of 40%; compared with 10% for the population as a whole, and only 3% for non-Hispanic whites.

Going forward, 95% of all teen growth will come from Hispanics.

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