Creative Pioneers for the digital future

A big welcome to Nicola Mendelsohn of Karmarama, who took over the reins as IPA President today with a maiden speech at the Savoy galvanising the industry to become creative pioneers for the digital future.

We're forging new partnerships with BBC Academy, PACT, Google and Hyper Island, Facebook; a study tour to Silicon Valley and Hollywood; a third trade mission to China; will help secure us the prize. A stepchange is needed.

Exciting times ahead.