Wednesday, 25 January 2012

Marketers wanted!

So says Andrew Hill, reassuringly in yesterday, Tuesday 24 Jan's FT (page 14).

"I used to think marketing was simple, compared with, say, product innovation. But - if their role is broadly defined, as it must be at global companies - practitioners of the discipline have a good claim to be doing one of the most complex, challenging and important jobs in modern business."

So, at last, the penny's dropped!

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