Giving back
It's a Double Rollover on the National Lottery's lotto game tonight.
The Lottery attracts 14 to 16 million users a week, and they invest an average of £3 each. From an income of roughly £100 million £28 million goes to good causes every week! It's an amazing success story. By comparison the BBC's Children in Need is a one hit wonder!
I wonder how many of us go into it thinking we're giving to charity. Perhaps very few. It's a byproduct of what we do. But it works!
The Lottery attracts 14 to 16 million users a week, and they invest an average of £3 each. From an income of roughly £100 million £28 million goes to good causes every week! It's an amazing success story. By comparison the BBC's Children in Need is a one hit wonder!
I wonder how many of us go into it thinking we're giving to charity. Perhaps very few. It's a byproduct of what we do. But it works!
Labels: BBC, charity marketing, Children in Need, Janet Hull, lotto, National Lottery
posted by Janet Hull at
11:21
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