551 days and $ 1bn better off!

I was only introduced to Instagram one month ago but it's been catching on like wild fire in my family.

So it was interesting to see it's not just us that like it, but another 27 million people too!

Interesting Netimperative discussion on the brand's valuation by Facebook.

Boris's bikes

I know Boris has been trumpeting the success of London's Barclays bikes scheme, but I was keen to find out the facts. So I was pleased to see Ross Lyndall's story in the Evening Standard last Friday.

We are now 9 months into the programme, which cost £140 billion to set up. It was launched last July. There are now 39 docking stations - slightly below the promised 400. The latest statistics reveal that:

- About 120,000 have taken out membership, paying up to £48 a year for a key fob that releases a bike.

- About 10,000 of these members use a bike each day.

- About 10,000 non-members, or even a few more, are also using the bikes each day by paying £1 a day or £5 a week.

- The busiest docking stations are around Hyde Park.

- The busiest users are tourists.

- Even including the tourists the scheme is one third down against the TfL target of 30,000 journeys a day.

I wonder what it's done for the Barclays brand? Can anyone tell me?