Social media rules
On the IPA site, of the top six successful search terms used on the site, 'behavioural economics', 'case studies' and 'databank' were all in the top six. This reflects also the desire of users to understand better the decision-making processes that result in hugely effective advertising and marketing case studies, published for us by WARC. Unsurprisingly the IPA databank of case studies increasingly demonstrates the role played by social media in advertising effectiveness.
Refreshingly, cider was the product category most frequently searched on WARC in 2010. Love pear cider and love seeing brand entries for Copperhead, Strongbow and Magners all being submitted as case studies to the annual IPA Effectiveness Awards competitions: over 1400 case studies are available for download from the IPA databank. Cheers
Labels: advertising effectiveness, behavioural economics, case studies, cider, Copperhead, databank, effectiveness awards, Facebook, ipa, Janet Hull, Magners, search terms, social media, Strongbow, WARC